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Enables Big Mobile’s efforts to bring mobile commerce and payments to its advertisers in APAC Marks a significant step for Macrokiosk in growing its business in Australia and beyond Macrokiosk Berhad and Big Mobile have signed an Asia-wide mobile payment agreement to enable the latter’s efforts to bring mobile commerce and payments to its advertisers.   The agreement allows

Big Mobile, a mobile media and solutions company founded in 2009, to leverage Macrokiosk’s direct mobile payment connectivity network to support its continued growth in the region, tapping growing annual retail payments via mobile handsets and tablets.   This arrangement is intended to enable advertisers to influence awareness through to final payment, completing the path to purchase through mobile

phones and tablets.   Kenny Goh (pic), group chief executive officer of Macrokiosk said the company is “proud” to enable Big Mobile and have the opportunity to play a role in powering enhanced mobile payments connectivity for its customers as well as offer a gateway to reach a wider audience in the Asia Pacific (APAC) market.   “Our relationship

with Big Mobile is a key milestone for us in Australia, and we look forward to growing with them,” he added.    Mobile payment transaction values in Asia are expected to grow at an exponential rate, surpassing Africa in 2016, taking the lead over other regions in terms of mobile payments.   In the United States, annual retail payments